How to Successfully Advertise on Billboards
If you’re new to outdoor advertising, the task of figuring out how you want to approach it may seem daunting, but rest assured, it’s not.
Choose Your Location
The first step to advertising your brand on a billboard is to determine who you want to advertise to and the location you want to advertise on. Do you want one location? Multiple locations? Do you want to target a specific demographic or a diverse group of demographics?
A common saying in real estate is, “location, location, location”, and even though this isn’t real estate, the same holds for outdoor advertising. We have access to a lot of information about every location we offer, so if you’re unsure of the best placement, give us a call and we’ll guide you through the process.
Choose Your Product
Next, you’ll need to determine the type of product you’ll be advertising on. Ashby St. Outdoor offers excellent options, which includes digital bulletins, permanent bulletins, rotary bulletins, TriVision billboards and even TriVision posters in Ft. Smith and Wichita. Each product has unique strengths and serves different purposes, so it’s important to understand which product you want and why. We’re here to assist if you need some ideas or clarification on which option is best for your goals.
Create Your Artwork
Once you’ve decided which product you’d like to use, the next step is creating your artwork! With outdoor advertising, it’s important to keep your message short and to the point and offer strong, emotion-evoking imagery to compliment it. Because outdoor advertising is a form of interruption marketing, you only have a matter of seconds to convey a meaningful message. Our creative team is here to assist you with your design ideas and offer feedback to help improve them so that your creative will capture the most visibility and generate the best ROI.
Assess Costs & Understand ROI
Once you’ve decided on the artwork and your message, you’ll need to assess costs and location availability. Outdoor advertising costs, flexibility and availability vary widely, so it’s important you reach out to us so we can give you the best current rates available for the market. We’ll also help you assess your ROI for a given location so you can understand what to expect for your advertising spend.
So if you’re new to outdoor advertising you can see that the approach to getting started is not daunting at all, but rather methodical and simplistic. If you have any questions, do not hesitate to reach out to us. Our team of outdoor advertising experts is here to facilitate the process whether it’s your first launch or your fiftieth!